Social Media / Marketing

Learners explore five key areas related to social media: theory and foundations, designing social media strategies, monitoring, and evaluation, digital communication and applied social media practices for organizations. Learners collaborate and explore how social media is applied to marketing, corporate branding, fundraising, social media campaigns and within organizations to support employee engagement, retention, and corporate communication. Through case studies, online discussions and assignments, learners develop the skills and competencies required to effectively utilize social media tools. Graduates broaden their practice, may expand career opportunities and stay current in emergent trends in social media.